• Business and Finance
• Family
• Computers and Internet
• Auto and Trucks
• Education
• Health
• Hobbies
• Home Improvement
• Legal
• Marketing

• Home
• Arthur's Articles Home
• Browse Categories
• Browse Authors
• Submit an Article
• Search for Articles

Home » Business And Finance Articles » Four Different Ways People Process Your Information

Four Different Ways People Process Your Information

There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three.

Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like "see, look, envision, imagine, and picture" in your presentation as these words encourage them to make pictures in their minds.

Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include "hear, listen, sound, resonate, and harmonize."

Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include "sense, experience, understand, think, motivate, and decide."

Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that "feels right" or gives them a "gut feeling." Words that are effective with these audience members include "feel, touch, grasp, concrete, get hold of, and solid."

Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

Learn more about these topics by subscribing to "Monday Morning Mindfulness" at http://www.schrift.com/monday.htm

Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

©2004 by Sandra Schrift. All rights reserved

Article URL: http://www.schrift.com/article_information_process.htm

Article Autoresponder: article-034@schrift.com

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address (http://www.schrift.com) in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com. Thank you.

And here is another random article you might be interested in...

How Do I Bring Consulting Into My Lease Purchase Business

As you are making your cold calls on property, you will run into sellers that are having a hard time selling, however, the numbers just don't work for you to take on the deal. Do you just say, "I can't work with those numbers".

Heck, no. In fact, I don't even use that phrasing.

After I get all my information on the house, financing, why they are selling, and what their needs are; I know whether or not the deal will work. I always send a follow-up letter, and a brochure. I follow-up a couple of days later to be sure they got the information, and mention that I could consult with them and help them move the property quickly, usually in 30 days or less.

Remember, the time factor here. You are using consulting because the numbers don't work. The seller, however, needs to move the property within a specific time frame, so you have an additional option and a very good solution for him.

If the seller is not time motivated, you will not get a consultation immediately. Consulting might work later on, but she/he is going to want to think about it. When I cold call on these, I follow-up with a brochure, my phone call that they received the information, and that I will get back to them or they can call me if the traditional methods don't work for them. I always say to them, I just want them to know that there are other options for them to go with.

You have to give value in your consultations. If you don't have some kind of written material for them, which I strongly suggest, you will have to sit down with them, and do a lot of hand holding. This also limits you to only working with individuals in your immediate area, and as we mention in our manuals and e-books, consulting on the web is a dream, and can add substantially to your cash flow.

You also need to have a reasonable price structure. I know some people believe in charging a bundle for consultations (many of these individuals only work in areas e.g. CA they can get away with this; I'd like to see them try this in let's say Indiana, Kentucky, or some areas in the South); however keeping your pricing at a affordable level gets you more business, more referrals, and ultimately more money. Pricing is going to also be very dependent on the area you are working in.

I'd rather have five consultations per week than just one, because I then have five people that can refer me to their friends and colleagues.

What we do is offer several packages to sellers. The consultation is at a basic rate with 30, 60 and 90 day follow up periods. The price is commiserate with the follow-up periods.

So try consulting, it's another income stream for you, that is also a win-win-win situation for you, the seller and the tenant/buyer.

Copyright 2003, DeFiore Enterprises.