Cross Cultural Communication Consultants

Cross cultural communication consultants have come a long way in the short period of time such specialists have been in demand. No longer are they expatriates with a few years overseas experience and the capability to impart their knowledge onto others. Cross cultural consultants now bring expertise that is founded upon a number of key factors.

Cross cultural consultants generally have a broad knowledge and experience of two or more different cultures. This knowledge is then employed to assist companies and individuals overcome challenges brought about through cross cultural differences in business. Areas in which assistance is needed may range from relocation briefings to company mergers or management techniques. The ability to diagnose and treat cross cultural problems is developed through their experience in a number of different fields.

Academic Knowledge

Cross cultural consultants will generally have an academic background either in specific courses such as 'Cross Cultural Communication and Trade' or 'Cross Cultural Psychology' or in related courses such as 'International Relations' or 'Business Studies'. Their studies will equip them with the academic skills and knowledge of the field that will later be applied in the business context.

Business Know-how

It is critical for cross cultural consultants to have considerable business experience. If this is lacking then academic knowledge is not usually sufficient to understand the mechanics of business operations. In order to understand how things work and the different challenges facing managers and staff it is critical to have experienced it first hand.

Training Experience

Through courses and practical experience a cross cultural consultant will have knowledge of training techniques. This will include communication skills, presentation methods, the use of activities and utilization of different technology and media.

Living Abroad

Experience of living abroad, mixing with different cultures, speaking different languages and working in foreign offices is vital for any cross cultural consultant. Without having been exposed to a different culture how can one advise on working effectively with that culture? It is important that this emersion in the target culture has been to the extent that the cross cultural consultant can totally empathise with the culture and understand its dynamics.

Speaking a Foreign Language

Language carries with it cultural coding. All experts, commentators and linguists are unanimous that without knowledge of the language the culture can never be appreciated. A cross cultural consultant will therefore have this insider knowledge not only through living and working in a country but also by using and understanding the language.

The complexity and diversity of cross cultural challenges in the international business world is reflected in the broad knowledge and skills of cross cultural consultants. Drawing on expertise gained through a variety of interrelated fields, the cross cultural consultant is now truly a specialist of great importance.

For more information on the field please visit http://www.kwintessential.co.uk

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About Neil Payne

Neil Payne is Director of London based cross cultural communications consultancy http://www.kwintessential.co.uk


And here is another random article you might be interested in...

South Beach Diet Effects on Sales

Food industry needs to adapt to the South Beach Diet principles in order to remain profitable.

Watching the big amount of "low-carb", diet-friendly versions of foods that appear on the market, one would say that the South Beach Diet has not affected only people who want to get slim and healthy. Companies involved in the food industry have also been feeling the South Beach Diet effects: some of the products in great demand have brought profit while sales for high-carbs, diet unfriendly ones have drastically fallen. The owners of many businesses have taken measures to adapt their range of products to the needs of the market, offering low-carb versions of their products.

  • Some pizza owners have introduced into their menus the low-carb pizza, inventing new dough recipes: Donatos Pizzeria from Columbus, Ohio makes a pizza dough of soy protein and other ingredients and it is said to be very tasty too. Others just offer "pizza in a bucket" - no dough at all, only the topping ingredients (Escondido, California, Pit Stop Pasta).
  • Doughnut producers have been experiencing serious inconvenience â€" The New York company, Krispy Kreme Doughnuts Inc. has registered a serious decrease in sales that diminished its quarterly profit by more than half and lowered 17 percent of the value of its stock. It plans a change in menu â€" offering sugar-free, low-fat products.
  • Bakeries are at a pinch. George Weston Ltd. has halted the production of an Entenmann's baked goods factory in Northlake, Illinois in the process of cutting costs. The company produced bagels, pastry and other goods. The flat-bread maker Damascus Bakeries substituted the flour wih grains such as flax, soy and added oat fiber. Healthy sandwich roll-ups with reduced amount of carbs resulted and a high fiber content.
  • Citrus producers introduce low-carb drinks. Florida is the second world oranges producer after Brazil and most of the production is transformed into juice. With the South Beach Diet book advising people against the consumption of orange juice because of its high fructose levels, the State Department of Citrus, Florida's $9 billion industry, has every reason to be concerned. The consumption had a noticeable drop since these diets reached a critical mass. The state Department of Citrus tries to direct its marketing strategy to convince consumers that orange juice can be compatible with dieting and to emphasize its benefits for health. The introduction of low-carb drinks will cause wholesale prices to rise.
  • Even chips producers find a way out of the "diet situation": Jays Foods LLC has created "Sweet Baby Jays" â€" chips made from sweet potatoes which are South Beach diet friendly. Strategically, they also raised the prices, as a healthy item is a costly one! And it seems that this strategy works!
  • Kraft Foods Inc. has already created South Beach Diet friendly products and has come to an agreement with Dr. Agatston to use the South Beach Diet trademark to promote them. In 2003, Kraft had already begun its campaign for encouraging healthier lifestyles, offering the consumers low-calorie, reduced carbs products.

    Beer producers try hard to regain the lost ground because of the diet's claim that the beer contains carbohydrates, its consumption leading to "beer bellies". Important beer producers such as Anheuser-Busch Inc. say that this theory is inaccurate and sustain that all beer is "low-carb" being thus suitable for the diet. They have launched ad campaigns urging people to "Have a Beer With Your South Beach Diet".

On the other hand, companies that have as business object poultry, meat and fish trade and those that process dairy products have increased their profit lately:

  • It seems that the US chicken industry has benefited more than the beef or pork industries. In the top of preferences, poultry comes first, followed by beef and pork. The sales of beef also boasted significantly and the variety of the products offered for sale increased accordingly.
  • Fish industry is certainly favored by the South Beach Diet, but apparently seafood is friendly to all diets.
  • Another boost in sales was registered by the producers of "Laughing Cow" cheese, warmly recommended during the diet. The demand has reached as far as to surpass the power of supply.

The low-carb diets seem to gain more and more ground and their influence spreads faster and stronger than anything the food industry has ever seen and probably on a long-term basis too. Food-consciousness has acquired new meanings together with the power of leading businesses towards success if adopting the latest nutritional directions, or towards failure if not responding to the market demand.

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About Laura Ciocan

Laura Ciocan writes for http://www.south-beach-diet-101.com where you can find more information about the South Beach Diet

Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:lauracio@gmail.com.

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