A Tickler File For Sales And Networking
If you are involved in sales, fundraising or just an active
networker, you have probably tried a variety of tools to manage
your contact list and remind yourself to stay in touch with all of
the prospects and people you meet. This tickler file is designed to
be an inexpensive, effective, tool that can be used by salespeople
in a variety of different types of organizations.
This tickler file uses inexpensive index cards and a simple file
box. You will need the following items to create your own index
card sales tool. I found everything I needed at my local office
supply store. The total cost was around $25.00.
- A box to store the index cards
- Monthly 3" by 5" index tabs
- Daily (1-31) 3" by 5" index tabs
- Alphabetical 3" by 5" index tabs
- A ton of white ruled 3" by 5" index cards (you don't need a
photo, right?)
- A bunch of colored 3" by 5" index cards (pick your favorite
color)
- A small case to carry your in your pocket
Once you have purchased the required supplies, you can organize
your 3X5. For the sake of simplicity, let's assume that you are
assembling your 3X5 on January 1st. If this is the case you would
first organize your tabs in the order below (front to back):
- January tab
- Daily tabs 1-31
- February - December monthly tabs
- A-Z alphabetical tabs
- Blank index cards - white and your favorite color
All of your cards should now be in the file box and the first thing
you should see is the January tab.
Next, you should start creating cards for your leads. In the
beginning, this is going to take some time (assuming you have a lot
of leads). You might choose to use one color card for prospects,
one color for customers, another for personal contacts, etc. If you
are not going to organize your contacts by color, you will only
need white cards. Nonetheless, you can either copy your contacts
information onto the cards or simply staple their business card to
one of the index cards.
The system works like this.
Let's imagine it is January 1st. and you attend a networking event
where you meet a potential client. You get this lead's business
card at the event and you want to contact him/her on the 2nd., so
when you get to your office, you staple the leads business card to
a white index card and drop it behind the "2" tab and then go home
for the day. After all, it is new years day and you have been
working hard to create your new sales system and you attended a
networking event.
So, you arrive at work on January 2nd. and open up your tickler
file. The first thing you should do is move the "1" tab back behind
the February tab. You will always be rolling the system forward
like this, so that the first tab you see in the box represents the
most current month, then the most current day.
Now, you go to the tab for today (Jan 2nd.) and find the card for
the lead that you met at the networking event yesterday. You call
the lead and learn that he/she is out of town until January 6th. so
you make a note which says, "1/2/05 - Mr. Lead is on vacation till
1/6". Now you drop the card behind the "6" tab for the month of
January.
You will continue to roll this lead forward in the system, making
notes at each step, until the lead either turns into a customer or
asks you to leave them alone.
When the lead turns into a customer, I staple their business card
to a colored card and place it behind the appropriate alphabetical
tab. If their is another opportunity with this client, I move the
colored card back to the dated section and move them through the
process again.
Of course, as you add more people to your pipeline, you might not
get to contact everyone on the day you have them slotted for. Just
move them to the next day's slot at the end of the current day so
you contact them tomorrow.
You will not want to carry around a huge metal box full of index
cards, which is why you want to have a small index card wallet or
box, so if you are going to be on the road or out of the office,
you can simply grab your cards for the day and go.
Not just for salespeople.
While the system is great for salespeople, it also is a great tool
for those of us who are focusing on networking. I actually use
three different colored cards and use white for leads, blue for
clients and red for my networking contacts (patriotic, I know). On
the red cards, I write either 7, 14, 30, 45, 60, etc in the upper
right hand corner of the index card to remind myself how frequently
I want to contact the person, so I simply move the card forward
based on the number on the card. If I want to contact someone every
seven days, I move the card ahead a week after I make contact.
I hope this system works well for you. If you have any suggestions,
please don't hesitate to send them to me through my website
(www.stephenlabuda.com).
And here is another random article you might be interested in...
Rules for Simplified Employee Pension Plans better known as a SEP Plans
A SEP is a special type of IRA. Under a SEP plan the employer
creates an IRA account for each eligible employee, hence the name
SEP-IRA. A SEP is funded solely with employer contributions.
Employees do not make contributions to their SEP-IRA retirement
account. Any money that goes into a SEP automatically belongs to
the employee. Thus, the employee has the right to take his SEP IRA
account money with him whenever he stops working for the
company.
Any size business can establish a SEP, but the SEP retirement
plan is utilized mostly by the self-employed and the small business
with few employees. The SEP IRA rules dictate that if the business
contributes for one employee, (i.e., the owner), then the business
must contribute proportionately for all of the employees. With few
exceptions, anyone who works for the business must be included in
the SEP. However, you can exclude from participating in the SEP
plan anyone who:
1. Has not worked for the company during three out of the last
five years.
2. Has not reached age 21 during the year for which
contributions are made.
3. Received less than $450 in compensation (subject to
cost-of-living adjustments) during the year.
SEP IRA contributions to each employee for 2004 cannot exceed
the lesser of $41,000 or 25% of pay for W2 recipients (20% of
income for sole proprietors). The SEP IRA contribution limit goes
up to $42,000 for 2005, and is subject to cost-of-living
adjustments for later years. SEP-IRA rules do not provide for
additional catch-up contributions for those 50 years old or
over.
A growing number of self-employed individuals with no employees
are abandoning the SEP-IRA for a newer type of retirement plan
called the Solo 401(k) or Self-Employed 401(k). The two main
reasons for the switch are 1) they can generally contribute much
more to a Solo 401(k) than they can under a SEP IRA, and 2) Loans
are allowed under a Solo 401(k), whereas loans are prohibited under
a SEP-IRA.
Example: Henry, age 52, a realtor received $60,000 in
compensation from self-employment income in 2004. For 2004, he
could contribute a maximum of $27,152 in a Solo 401(k) versus a
maximum of $11,152 under a SEP IRA.
However, the Solo 401(k) does not work for businesses with
employees. Thus, if your company plans to hire employees or has a
handful of employees, the SEP IRA may be your best choice as a
retirement plan that is inexpensive and simple to operate.