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Home » Auto And Trucks Articles » Yokohama A048 Tires Oe Tires For The Lotus Exige

Yokohama A048 Tires - OE Tires For The Lotus Exige

The ongoing partnership between Lotus and Yokohama Tires continues as the Lotus chose to have Yokohama ADVAN A048 tires for the high performance Lotus Exige. Yokohama tires are already the official tires on the Lotus Elise. The Lotus Exige is engineered specifically for the racetrack, where maximum grip and immediate steering response are extremely crucial. As a result, Lotus has picked Yokohama's ultra-high-performance ADVAN A048s as the tires of choice for the lightweight Lotus Exige.

"We're pleased to be working again with Lotus and thrilled they chose Yokohama as OE on the Exige," said Jeff Carpenter, Yokohama manager. "The ADVAN A048 is designed specifically for the Exige's racetrack-like performance. It's a super lightweight sports car that has 190 horsepower and can go 150 miles per hour. The ADVAN A048 is the ideal tire for the vehicle's exceptional handling and response and brings out the best in the Exige, which has its own racing series in the United Kingdom. "

In addition to being the OE tires for the Lotus Exige, Yokohama Tires' flagship ADVAN line is now original equipment on many other world's fastest and most prestigious vehicles, such as the Bentley Continental GT, Bentley's Continental Flying Spur, the Lotus Elise, 2006 Porsche 911 Carrera 4, and Lexus GS300 and GS430.

The ADVAN A048 is Yokohama's Street-Legal Competition tire engineered for the drivers of vehicles racing in autocross competition, track schools, lapping days and circuit-type club racing. The Yokohama A048 was developed from Yokohama racing technology for a variety of vehicles that include the 18-inch rim diameter fitments used on the Porsche 911, Porsche 911 Turbo, Porsche Boxster and others.

On the outside, the ADVAN A048 molds a race-ready compound that provides dry grip over a wide range of temperatures into a 6/32-inch deep, "single block" tread design that increases tread stiffness and features a wide center area that stays in continuous contact with the track to enhance cornering stability, on-center feel and steering response. As the tire's outer shoulder tread wears from hard cornering, the Yokohama A048's directional tread design and symmetric internal construction allows worn tires to be remounted "inside-out" on their wheels to help prolong the life of the Yokohama A048 tires. We suggest shaving ADVAN A048 tires to between 3/32" to 4/32" of tread depth for competitive road racing.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Yokohama Tires services over 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, such as high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications.

On the inside, the ADVAN A048 is made of twin steel belts that reinforced with spirally wrapped nylon cap plies and belt edge strips. The belt package is placed on top of a rounded casing design that allows the tire to predictably handle transitions from straight-line travel to high g-force cornering and back.

And here is another random article you might be interested in...

Your Business Needs Its Own Memorable Slogan to Make Your Ads, Website and Yellow Pages Stand Out

Your Slogan is the "Headline" for Your Business

Tell people in a short phrase or sentence what you want them to know or remember about your business. The best ones conjure up a strong mental image, that will be forever linked with you in their memories. A little wit, humor, insight, unusual (yet relevant) spin goes a long way toward making it stick.

If you don't stand out during the famous first impression, (or in a later contact) there won't be anything for them to recall later. They'll draw a blank â€" which means they don't feel any connection to you at all. So few businesses have a good slogan (also called a tag line), yet it's an easy way to distinguish yourself from the rest.

Finding the Phrase that Defines the Enterprise Isn't Easy â€" But is Worth it

Choose one that people will easily relate to and remember. Don't make it too long or complicated. And avoid the bland phrase that's not unique to your business. Saying, "We aim to please" could apply to any type of business, and really doesn't aim very high.

Imagine a much more potent a phrase like, "On-time Delivery or It's Half Price." That certainly sets you apart from the competition! People will notice, and they'll hold you to it. You can be sure they won't forget it. Your next challenge would be to live up to it.

A printer's card showing camels in a row and stating, "We take the humps out of problems," emphasized its service orientation. Notice the words and image reinforce each other. That's filed in the brain as an image, rather than information. Such amusing impressions are much more likely to be recalled than XYZ Printers.

The Slogan is Your Verbal Logo â€" Weave the Words and Images Together

A tagline can be as important as your logo, since it delivers your most direct message. It should send a reassuring message that attracts precisely those customers you can best serve. Weave it into your image (via color or font) so they appear as a unit. It's more powerful and likely to be remembered that way.

Once you adopt one, use it constantly. Put the phrase everywhere the business name or logo appears.

State your slogan aloud at every opportunity. Have everyone who works with the enterprise say it in every business contact, sale, or telephone greeting. And practice saying it with emphasis and enthusiasm â€" not just another "have a nice day" substitute. Ugh!

The up-beat repetition of the words reinforces the message you want people to recall about your enterprise â€" with an emotional charge as well. And it helps for you to take the words to heart as business policies and decisions are made. For example, people would note the irony of a slogan promising good customer services, when they've just been treated poorly.

Kinds of Tag Lines - Statement of purpose, philosophy, or mission statement - Motto or slogan - Pledge - Policy - Guarantee - Jingle - Pun, joke, or play on words - Relevant quote or aphorism - or a takeoff on one

Defining Your Business Slogan is a Rite of Passage

Finding your unique and powerful slogan isn't easy. It's hard to distill a business philosophy or personality into a single phrase. But it is incredibly potent when it hits the mark. The public notices those businesses that have pulled it off in a positive way.

Very few operations have bothered to find an effective slogan, and it seldom happens until other aspects of the business "jell." That's the true importance of the effort to find yours.

Businesses that have all their parts working together communicate to the public in a way that other enterprises don't. And one of they things they communicate: "We have our act together." You can bet that customers prefer to do business with those that do.

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