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Home » Auto And Trucks Articles » Ferrari The History Of An Italian Legend

Ferrari: The History of an Italian Legend

Ferraris are one of the most recognizable symbols of wealth and status in the world. Their history starts with Enzo Ferrari, the company's founder. He never wanted to build racecars—he wanted to race himself.

Instead, Ferrari founded his company, Scudiera Ferrari, as a sponsorship company for racecar drivers. Originally independent, it soon became a division of Alfa Romeo.

During World War II, Alfa Romeo was taken over by Mussolini as part of the war effort. Ferrari left Alfa Romeo, but his company was forced to help the war effort by selling aircraft parts and machine tools.

Ferrari moved his factory to Meranello, where he started making racecars. The racing teams he sponsored became influential in racing from the end of World War II. He also began to make commercial sports cars to support his racing business.

Fiat bought a small share of the company in 1965. In 1969, they increased their share to 50%. Ferrari stayed on as managing director until the early 70's. He died in 1988, at the age of 90.

Enzo Ferrari was known for his eccentricities, including his famous contempt for his commercial customers. He was upfront about the fact that he only built and sold commercial cars to fund the racing end of his business. Ferrari claimed to dislike his customers because they bought his cars for the status symbol, not for performance.

Fiat increased their stake in the company to 90% in 1988, after the founder's death. Today, Fiat has an 85% share in the company. Enzo's second son, Piero, owns 10% of the company and acts as Vice President.

Today, Enzo Ferrari's cars live on as symbols of wealth and status, and his racecars continue to make an impact in the world's most prestigious racing competitions.

And here is another random article you might be interested in...

I'm Going To Be On Time If It Kills Me

A quiet amusement of mine is to watch the expression of people who arrive late for my time management seminars. (Now you're going to be worried every time you go to one of my programs!) The look resembles a child who just got caught with a hand in the cookie jar. Tail between the legs, these people shuffle in sheepishly mumbling something about traffic, while their friends jibe, "How can you be late for a time management class"?

The number one complaint I receive from managers who bring me in to coach their folks on performance is something around "the inability to meet deadlines, is always late, is constantly running behind, or he/she forgot." There are actually three types of people I see:

1. "Late" people are typically perpetually late, for everything.

2. "On time" people typically arrive a minute or two ahead or behind the goal.

3. "Early" people are rare and are generally early to everything.

Victor Borge's famous comment in concert sums it up nicely. He was well into his performance when a woman came in late, fighting her way through the rows to her seat near the front. Borge stopped playing and as she proceededâ€"trampling over people, embarrassing, rustling, and disturbing her way to her seatâ€"he said (much to her chagrin, as all eyes focused on her ill-timed arrival) "Excuse me, excuse me, excuse me." After she sat down, he walked over near where she was sitting and said, "Where are you from, Ma'am?" "Fifty-Seventh Street," she said. "Well, Lady, I'm from Denmark and I was here on time."

People are much more irritated by lateness than we ever know, it can dampen everything from promotions and raises to friendships. Late people crowd us, physically and mentally, all the time. We all hate the fact that their lateness undoes our schedule and disrupts our day. Showing up late for work or sending something in late, no matter how well done, still means a black mark against you.

For example, let's say that you hired me to speak at a conference you were planning. I was slotted to be the opening speaker, and I was scheduled to speak at 9:00 AM. At 9:05, I came rushing in, exclaiming that I was trapped in a major traffic jam. Would you care? NO! You could care less about my reason. You only care about your conference at the time. People expect you to honor their time and your commitments, just as you expect that from them. After I gave an incredible speech and everyone loved me, would you ever hire me again? NO! In fact, you would remember how embarrassed you felt when I was late. You would probably even tell other people about my tardiness and recommend they don't hire me either!

So I'm an Early, not because I'm soooooo productive, but because I've discovered the benefits in doing so. For one of your New Year's productivity goals in 2006, I'd like to encourage you to become an Early. Why is it important?

• You get the first choice of many things
• You gain admiration and respect
• You are able to relax and not sweat
• You get good press and publicity
• You get the rest of the time to relax or read

Being an Early makes you look competent and lets others know you can be depended upon. Being a Late, however, makes people wonder if you'll come through this time. You'll always be bringing up the rear, never totally trusted, no matter how skilled you are. Even if you're on "on time," that's fairly typical...boring? It just doesn't stand out. It's okay...just expected...yawn. Don't be simply "average"!

LATE says, "I can't make deadlines." EARLY says, "I don't need deadlines."

LATE says, "I'm out of control." EARLY says, "I'm in control."

LATE says, "I can't look beyond the moment." EARLY says, "I look ahead."

Convinced? So how do you become an Early? It has nothing to do with setting your watch five minutes fast and "fooling" yourself, because psychologically, you know it's five minutes fast, and make up for it anyway. Keep your clocks on the correct time. It also doesn't really have anything to do with time management, but with planning. In fact, this simple, inexpensive principle will actually *prevent* 50% or more of your "time management" problems.

So instead of thinking, "I begin speaking at 9:00 AM," my thoughts rather go something like, "I should plan on arriving at 8:00 AM to set up and get prepared." Then I have to figure out how long it should take me to get there, a buffer in case there's traffic, what time I would need to be dropping the kids off at daycare, what time to get them up, so what time I'd have to wake up in order for all that to happen. And I have lots of things to do once I have arrived and set up...bills to pay, magazines to peruse, that report to read, or thank you letters to write.

Here's a quiz. If you had a speech to give in March, and it's January now, when would you begin preparing? The week before? If you started now and researched over time, you would be much less stressed and have prepared much more when the time came. If you have a trip coming up, do you pack the night before? Why not set the suitcase out and drop things in it over the week ahead? If you have to run to the store for something you're out of, no problem. You won't be in a last-minute rush and picking out clothes at midnight, starting your trip tired and grumpy. When did you think about your holiday cards????

Before you sit down to relax each night, ask yourself, "What's coming up next week?" "What can I get out of the way now?" I can never go to bed at night without going over the next day, knowing exactly where I need to be, what I need to have, and everything laid out in front of me. I have clothes selected, school papers signed, lunches made, briefcase packed, and schedule outlined. Each month, I plan for the next month and look ahead at what needs to be done.

Become an Early, and you won't have "deadlines." They will be unnecessary since you complete things early. Deadlines were made for people who would not get things done without it. Deadlines eliminate all the job of accomplishment as you work for the deadline, not the completion of a project or task. Deadlines are often irrelevant anyway, because the task is often put off until the deadline, but it could have been done much sooner.

It will take a bit to catch up, but once you're on top of things, stay one step ahead. You will experience a new peace of mind. If you are early (no extra cost, no strain, no explanations), you don't have to worry about deadlines. So make working ahead and early your style, convert "later" to "now," and you'll be much more efficient in 2006.

Make it a productive day! â„¢